Iowa World
Language Association

Marketing, Communications, and Data Manager - School of Education - 998629

03 Aug 2023 3:24 PM | Marli Jefferson

Title: Marketing, Communications, and Data Manager - School of Education - 998629

Position Number: 998629

Unit/Department: Dean's Office Education

FTE: Full-time 

Department Summary:

At Drake University's School of Education (SOE), we prepare world-class teachers and educational leaders. With more nearly 900 undergraduate and graduate students, we're one of the largest schools of education in the Midwest-and for good reason.

We have an exceptional record of preparing highly effective elementary and secondary teachers, school counselors, principals, superintendents, and specialists working in training and organizational development in the corporate and non-profit sectors. At the same time, we don't let our size compromise our commitment to providing an intimate learning environment that fosters close connections between students and faculty.

Drake University's School of Education consists of dedicated, high-energy faculty and staff. We are dedicated to excellence in teaching and learning. We seek people who will truly care about the student experience and take pride in their work.

Drake University offers a competitive benefits package including health, dental, vision, life and disability coverages, flexible spending accounts, retirement plan options and generous time off. Drake University also offers significant higher education cost savings for employees, their partners/spouses, and dependent children through our tuition waiver and tuition exchange programs.

For more information about the School visit:

Job Summary:

The Marketing, Communications, and Data Manager plays a critical role in the School of Education. The new manager will be responsible for partnering in the development and implementation of marketing and communications strategies across a variety of channels to support the Schools goals and objectives relating to student recruitment, retention, and engagement. We are looking for someone with relevant experience and a creative and collaborative spirit.

Minimum Qualifications:

• Bachelor's degree (in any field).

Preferred Qualifications:

• Five or more years experience in communications, recruitment, marketing, public relations, social media management, journalism, or a related field.

Job Duties:

Serve as the marketing and communication lead for the School of Education (80%)

• Develop and lead the implementation of a comprehensive marketing and recruitment plan for the School of Education, inclusive of all undergraduate and graduate programs.

• Identify new and diverse markets for program promotion and proactively lead recruitment outreach (including in-person and online meetings) to schools, agencies, and organizations.

• Develop text for advertisements and email campaigns and coordinate placement and distribution with the University Communications and Marketing team and the School of Education graduate admissions coordinator.

• Serve as the School of Education liaison with the University Communications and Marketing team to support all marketing efforts, including the creation and execution of timelines for projects, the development and design of marketing materials (postcards, fliers, program sheets, etc.), the implementation of paid search and social media campaigns, and the management of the budget to support this work.

• Manage the School of Education website and social media presence, including updating the website to ensure it is accurate, accessible, and visibly appealing; writing and publishing articles in the news section of the website to promote programs and highlight faculty, staff, and programs; maintaining a media/photo library for the School of Education; organizing photo sessions; and developing content for the School of Education social media channels. - (Essential)

Serve as Data Manager for the SOE (20%)

• Develop and update reports for the state and federal education departments and for other accrediting institutions.

• Maintain the School of Education Balanced Scorecard and champion continuous improvement efforts in the unit.

• Serve as a resource for department and dean’s office staff in developing and implementing the course evaluation system.

• Support department and dean’s office staff in the creation and maintenance of an SOE Alumni database. Work with the Alumni Office to create events to incorporate alumni and identify ways to market our programs through our graduates. - (Essential)

Salary & Benefits:

The salary will be commensurate with the experience and qualifications of the selected candidate.

At Drake, we are proud to offer our employees, their spouses, and eligible dependents a comprehensive benefits package, which includes a wide range of core benefits, perks, and discounts. If you are exploring a job with Drake University, we invite you to spend a little time with our digital benefits guide: Drake Benefits Guide (Plan Year 2023).

One of our very popular policies provides a tuition waiver for Drake employees, their spouses, and eligible dependents. Drake also participates in not one, but two tuition exchange programs available to dependent children. You can learn about both the tuition waiver policy and tuition exchange programs here: Tuition Benefits.

Special Instructions to Applicants:

You must complete the online application and attach (1) a cover letter, (2) CV/Resume, and (3) contact information for 3 professional references.

Additional documents may be requested or required of finalists. All job offers are contingent upon satisfactory completion of a background check and satisfactory reference checks.

Questions about the position, the application process, or working at Drake may be directed to Drake Human Resources at

Review of Applications Begins:

For full consideration, please apply by August 25, 2023. The position will remain posted until filled.

For faculty positions, selection will depend on the receipt of recommendation confirming the candidate's scholarly achievements and teaching abilities and/or on the candidate's satisfactory passing of a teaching demonstration if selected for an on-campus interview. For staff positions, selection will depend upon careful review of each applicant’s references, education, and, if applicable, experience.

About Drake:
Drake University is recognized as a top private university in the Midwest. Drake is a midsize university in Des Moines, Iowa, with an increasingly diverse student body. We are deeply committed to equity and inclusion and creating a sense of belonging for all members of the campus community—faculty, staff, and students alike. More than 900 faculty and staff are part of the Bulldog pack, a close-knit group of colleagues enthusiastic about preparing students to be global citizens and leaders, challenging assumptions. Drake University is not only an outstanding institution of higher learning, it is also a wonderful place to work. We are enthusiastically committed to welcoming new ideas and people into the fold, and to retaining and rewarding stellar employees.

All positions at Drake provide opportunities to contribute to Drake University’s core mission of creating of creating an exceptional learning environment that prepares students of all backgrounds for meaningful lives and professional accomplishments. 

Diversity, Equity, & Inclusion at Drake:
At Drake University, we don’t just accept differences—we celebrate them, we support them, and we thrive on them for the benefit of our students, our employees, and our community. Drake University is proud to support an equal opportunity, diverse, inclusive, and welcoming workplace. In fact, the celebration of diversity and inclusion are embedded in our Core Values. Learn more about our DEI commitment and efforts here.

We welcome applicants of diverse backgrounds, experiences, and perspectives. If you are a member of a socially or historically underrepresented or marginalized group or you have actively demonstrated a commitment to diversity and inclusion, we strongly encourage you to apply. If you are a member of one of the equity groups identified by applicable law, we encourage you to self-identify, where requested in our online application system.

Drake University is committed to providing access and reasonable accommodations in its services, programs, activities, education, and employment for individuals with disabilities. If you would benefit from an accommodation at any point in the recruitment process (including using our online application process), please contact Drake Human Resources (ph: 515.271.3133; e: and let us know how we can assist you.

At Drake University, we highly value a diverse, inclusive workforce. We are proud to be an equal opportunity employer. We stand firmly against discrimination including on the basis of race, color, national origin, creed, religion, age, disability, sex, pregnancy, gender identity, gender expression, sexual orientation, genetic information, veteran status, or any characteristic protected by law.

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